Chinese manufacturing stationery brand goes to the world
Public date:2022-08-15 15:52:25
"In the process of doing stationery, we can learn slowly, accept and develop, and then create a brand made in China and let the stationery brand go to the world." Merchant Chen, a merchant of Yiwu International Trade City, said.
Stationery is cultural utensils, including office stationery and learning stationery. The stationery can be divided into pens, ink, paper stationery, teaching supplies, etc. according to the product form; it can be divided into office stationery, writing tools, student stationery, and other cultural and educational supplies according to functional purposes.
The development of the Chinese stationery industry has a long history. In the early days of China's development, there were fewer domestic production manufacturers, and more products rely on imports.
In the late 1980s and early 1990s, with the beginning of reform and opening up, some European and American stationery companies transferred the manufacturing link to China, which led to the rapid development of the domestic stationery industry.
"I started the border trade of stationery in 1996." Said the stationery merchant of Yiwu Commercial City. When he started his career in 1996, he mainly exported goods to countries such as Southeast Asia, and then gradually expanded the customer's scope to the Middle East countries and regions such as Afghanistan. As he continued to develop customers little by little in the future, he gradually got the authorization of some European and American companies -in 2003, he got the authorization of Disney.
After that, the stationery industry continued to develop steadily with the support of national policies and consumption upgrades, and formed the stationery industry cluster.
According to data from the Census Center of the National Bureau of Statistics, Chinese cultural supplies manufacturing enterprises and brands are mainly distributed in Zhejiang, Guangdong, Jiangsu and other places. For example, the stationery manufacturers of file processing (covering folders, data books, etc.) are mainly concentrated in Guangdong Chaoyang, Shenzhen, Guangzhou and other places; stationery manufacturers with pen, teaching aids, long -tail clamps, booking machines, glue, etc. are concentrated in Ningbo, Wenzhou, Yiwu and other places in Zhejiang.